As many of you know by now, Derrek and I aren’t fazed by technology having come into the world of innkeeping from various ends of the Tech world.  However I have to say that the whole Social Media craze is somehow baffling me.  Facebook is great and we love it, both for the inn, where we’re able to distribute news and things of interest to our growing band of fans, quickly and efficiently, and our own personal pages where we’ve connected with friends we haven’t heard from in many years.  But Twitter … well what can I say, except that quite honestly, I’m bored.  The concept is great and appeals to my attention span at least.  But when all I seem to get from those I follow is either a litany of ads, one after the other (yes certain other innkeepers, that’s you) or constant tweets from other consulting professionals harping on about their latest irritations (do you have nothing better to do?) then I start to wonder what its all for.  As with all the marketing we do, we measure.  And so far, the Twitter bug hasn’t caught our guests (or is it the other way around?) potential or otherwise.  And that, folks, is the only reason I’d keep it up – as a means of quick and useful communication between them and us.  Maybe I’m following the wrong people but honestly, I’m far too busy with our guests that are here and with what’s going on in my own backyard to be interested in what other bed and breakfasts served for their guests that morning or what the weather is doing in some far flung corner of the continent.  However, the tweets will continue for now, until I’m absolutely convinced of its uselessness.  Anyone beg to differ?